Media Relations


Goal: increase articles/placements about McMurry faculty, students and alumni in media by 5%

Merit

Merit lets us connect with influencers from hometown media to government representatives and tell them about the meaningful experiences of our students succeeding on campus.

Hometown News

Hometown News Releases written about students
2015-16 - 98
2016-17 - 110
2017 - 134


Hometown News Releases delivered to media outlets
2015-16 – 4,362
2016-17 – 4,582
2017-18 - 4419


Hometown News Releases to elected officials
2015-16 – 236
2016-17 - 285
2017-18 - 283

Hometown News Releases to High Schools
2015-16 – 351
2016-17 - 586
2017-18 -585

Press Releases

2015-16 – 216
2016-17 -222
2017-18 - 213

Media Monitoring Report

Advertising exposure
2015-16 - $564,226
2016-17 - $641,445
2017-18 (through April 3) - $653,890

Public relations value
2015-16 – $1,692,679
2016-17 –$1,806,430
2017-18 - $1,961,672

Updated 05/24/2017